How Did Liquid Creative Agency Begin?
18 July 2019
Since I was younger, I had always wanted to run my own creative agency. Creativity was always my passion and to be able to outlet that into a career was the main goal for me. However, with the lack of experience and while I was still completing my university degree, I knew it wasn’t quite the right time to start on my own. I did some freelancing here and there, but it wasn’t the end goal – I wanted more…
Over the last few years, I have been working hard to build my portfolio and gain experience in all areas of graphic design, digital marketing & social media advertising. In my final year of university, I was fortunate enough to land a position with Newell Brands as the Graphic Design & Marketing Communications Coordinator in Australia & New Zealand. This role was everything I loved and more – I was able to work on graphic design projects, develop social media calendars, and assist with digital marketing campaigns with the brand managers of some of the largest global household names in Australia & New Zealand, including Sharpie, Paper Mate, DYMO, Elmer’s, Parker Pens, NUK, Rubbermaid Commercial Products, and more! I’m sure most of my friends and family are just about sick of me pointing out my work in Woolworths, Coles, Officeworks, and anywhere else that we regularly shop – “Hey, I designed that!”.
But hey, I’m still only 21-years-old, aren’t I too young to be running my own business?
Well, my first business was actually started with my best mate and business partner, Riley Scott, in 2014, when we were only 16-years-old. We planned and established the business from within our high school classroom (mostly in maths class – thanks Mr. Hughes). The brand was called Stuze, which is an e-commerce store selling clothing and hand-crafted skateboards, designed by us. After years of hard work and creativity, Riley decided to move on from the business in 2017, which is when my new business partner, Justin Voglis joined me. Justin brought a whole new set of ideas and perspective to the table and we developed the brand into a premium lifestyle apparel brand. It was a pleasure to work with Justin and I couldn’t be more thankful for the experience, but a few months ago, I decided that it was time to focus on building my agency and time to move on from Stuze. Justin continues to run Stuze today and I’m excited to see where he takes it from here!
Anyway, what is Liquid? We are a creative agency specialising in graphic design, digital marketing, social media management and brand development that produces innovative solutions for the modern businesses of tomorrow. Our philosophy is that all businesses can provide value to their consumers, but the way your brand approaches this is the key to everything. In such a competitive arena, your business needs to stand out from the crowd if you want to succeed.
Unsure of where to start? Get in touch with our team and see how we can work on turning your ideas into a reality!