Orphic Education Strategic Marketing Plan

We developed a strategic marketing plan as a development of ideas and a strategic analysis for Orphic Education, a business that bridges the gap between gyms & coaching-based facilities and high-quality personal trainers.

Orphic Education was co-founded by Alex Karamouzis and Matt Witbreuk in 2018, with both partners holding their own stories and experiences in the fitness coaching sector.

We developed and analysed a range of marketing strategies that can be used through paid and organic avenues, including advertising, events & workshops. This multitude of strategies are proposed to be integrated and targeted to a well-defined audience to increase the amount of potential clients that are reached.

These strategies included:

  • Social Media Marketing (Organic Content)
  • Social Media Marketing (Paid Advertising)
  • Google Advertising
  • Email Marketing
  • Search Engine Optimisation (SEO)
  • Print Media (Brochures, Flyers, Posters)
  • Workshops at Partner Facilities
  • Partnerships with Other Businesses
  • Influencer Marketing
  • Exhibition Attendance

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