Reconnecting With Customers After COVID-19 Restrictions Ease
17 August 2020
How do you get your existing customers to return after COVID restrictions ease? Well, if you’re a business that collects customer data as part of your usual operations, then you’re in luck! There are so many great resources out there that allow you to get in touch with your customers, whether that is through email, SMS or post.
If you’ve got some customer data…
Systems such as ActiveCampaign, Campaign Monitor or MailChimp make it simple for you to set up an account to fulfil your communication needs. Simply add all of your customer data into the list and let your valued customers know that you’re #BackToBusiness!
You can share special promotions to welcome them back, introduce new products, or simply just let them know that you are back and that you can’t wait to service them again soon.
If you don’t have data to work with…
Do you have no customer data to go off though? No problem. The systems above won’t work as effectively for you, but it’ll be a great idea to implement customer data into your sales process for future use! In the meantime, let’s look at some alternative solutions.
Digital advertising is a big part of our business, so we may be biased, but we strongly believe that all businesses should be using digital advertising somewhere in their strategy to drive sales. Organic content can be great, but it only connects you with existing audiences of your social media pages. Putting some money into paid media will allow you to reach thousands of new people every single day, for just a few dollars a day!
It can be overwhelming at first, but always aim to specify your target audience as much as possible to meet your ideal customers characteristics – then ensure the creative and copy meets their style too. If you’re in doubt, feel free to share your ideas with us and we will provide some quick tips that are relevant to you. If you don’t think you have time, we can always assist with the planning and implementation of your digital advertising too!
Whether it’s Facebook, Instagram, LinkedIn, YouTube, TikTok, Snapchat, Google, digital out-of-home media (billboards, fuel stations, retail signage, bus stops), or something else entirely – we can bring it to life with our marketing solutions.
The traditional marketing solutions…
Businesses operating in a single region may also look into flyers, brochures and posters to connect with your local community. This could be particularly useful for businesses such as landscaping/maintenance, cleaning, trade or other local businesses that service their immediate community! Use your daily exercise as a means of handing out some flyers into the mailboxes of potential customers near your business! Connect with other businesses, such as cafés or retailers to put up a poster in their store to work together through this.
You don’t always need to complicate it – simple is often better when it comes to the design. But if you don’t think you have the resources available to create flyers on your own, please feel free to ask us for help! We can work with you to develop something professional that fits in with your budget.